Privacy Policy

1. Information We Collect

When you place an order, contact us, or use our website, we may collect information including:

• Your name, email address and telephone number
• Your billing and contact address
• The recipient's name, delivery address and telephone number
• Your order and delivery instructions
• Your gift card message
• Information relating to your payment and transaction
• Communications with our customer service team
• Technical information about your visit to our website, such as IP address, browser, device and website activity
• Cookie and analytics information, where applicable

We only ask for information that is reasonably necessary to process your order, provide our services, communicate with you, meet our legal obligations or operate and improve our websites.

2. Information About Gift Recipients

When you order flowers or gifts for another person, you provide us with personal information about the recipient.

This may include their name, address, telephone number and other information necessary to complete the delivery.

We use this information primarily to arrange and complete the requested delivery and to deal with any delivery-related issues.

Please only provide information that is relevant to completing the order.

3. How We Use Personal Information

We may use personal information to:

• Process and manage your order
• Arrange the preparation and delivery of flowers and gifts
• Process payments and prevent fraudulent transactions
• Communicate with you about your order
• Contact the recipient where reasonably necessary to complete a delivery
• Provide customer service and resolve complaints
• Maintain business and transaction records
• Improve our websites, products and services
• Protect our websites, customers and business from fraud or misuse
• Comply with legal, tax, accounting and regulatory requirements
• Send marketing communications where permitted by law and according to your communication preferences

4. Legal Bases for Processing

Where applicable data protection law requires us to identify a legal basis, we process personal information on one or more of the following grounds:

5. Sharing Information for Delivery

InternetFlorist operates an international flower and gift delivery network.

To fulfil your order, we may share necessary information with local florists, gift suppliers, couriers and delivery partners.

We only provide information reasonably required to prepare and deliver the order. Depending on the order, this can include the recipient's name, delivery address, telephone number, gift message and delivery instructions.

Our partners may be located in the country where your order is being delivered.

6. Service Providers

We may also use trusted third-party service providers to help us operate our business, including:

• Payment processors and banking providers
• Website hosting and technology providers
• Email and communications providers
• Customer service systems
• Fraud prevention and security providers
• Analytics and website performance providers
• Professional advisers, accountants and legal advisers

These providers receive personal information only where reasonably necessary for the services they provide or where required by law.

7. Payment Information

Payments may be processed by third-party payment providers.

Depending on the payment method used, your payment provider may collect and process payment card or financial information directly. We do not necessarily receive or store your complete payment card details.

Payment providers process information according to their own security procedures and privacy policies.

8. International Data Transfers

InternetFlorist operates internationally, and our customers, service providers, florists and delivery partners may be located in different countries.

As a result, personal information may be processed or transferred outside the country in which you are located, including where necessary to fulfil an international flower or gift delivery.

Where data protection laws require safeguards for international transfers, we take appropriate steps to use an applicable legal transfer mechanism or other permitted safeguard.

9. Cookies and Similar Technologies

Our websites may use cookies and similar technologies to operate the website, remember preferences, understand website usage, measure performance and, where applicable, support advertising or marketing.

Some cookies are necessary for the website to function. Other cookies may require your consent depending on your location and applicable law.

More information about the cookies and technologies used on our websites is provided in our Cookie Policy and cookie preference settings.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including order fulfilment, customer service, fraud prevention and applicable legal, tax and accounting requirements.

Different categories of information may therefore be kept for different periods.

When information is no longer required, we take reasonable steps to delete, anonymise or securely dispose of it.

11. Information Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Information transmitted through our website is protected using appropriate encryption technologies, including HTTPS/SSL.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

12. Your Privacy Rights

Depending on where you live and the applicable data protection laws, you may have rights concerning your personal information, including the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information in certain circumstances
• Request restriction of processing
• Object to certain processing
• Request transfer of certain information to you or another provider
• Withdraw consent where processing is based on consent
• Object to direct marketing

These rights are subject to applicable legal requirements and exceptions.

To exercise a privacy right, please contact us using the details provided on our Contact Us page. We may need to verify your identity before processing certain requests.

You may also have the right to lodge a complaint with the relevant data protection authority in your country.

13. Marketing Communications

Where permitted by law, we may send customers information about flowers, gifts, promotions or services.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending service messages relating to an order you have placed.

14. Third-Party Websites

Our websites may contain links to third-party websites. We are not responsible for the privacy practices of independent third-party websites, and we recommend reviewing their privacy policies before providing personal information.

15. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business operations or legal requirements.

The latest version will always be published on this page together with the date it was last updated.